Impact Highlights

Position KAA and the Aviation Business Excellence Awards as the continent's premier aviation industry platform, while managing complex multi-stakeholder communications across an international delegate audience for Routes Africa 2019 hosted in Mombasa, Kenya.

Strategic public relations, end-to-end executive event production (show design, choreography, awards production), media intelligence, stakeholder communications and editorial content development — across multiple KAA mandates including ABEA, Routes Africa and the KAA Golf & Dinner.

International media coverage spanning Ghana, UK and pan-African outlets. Television coverage on NTV, K24 and Metropol. Print coverage in Business Daily, The Standard and regional aviation publications including Air Cargo Week and Business Travel News. Successful delivery of three major executive events.

Launch Kenya's first premium flip smartphone — the TECNO Phantom V Flip 5G — in a market dominated by Samsung and Apple, positioning it as the aspirational choice for Kenyan consumers at a KES 94,999 price point.

Strategic narrative placement, media intelligence and relations, launch event management at River Café Nairobi, and a sustained post-launch coverage programme across print, broadcast and digital — including coordinating review articles with 11+ tech publications.

Ksh 7.3 million in earned media value (PRV) across 29 national and regional outlets. Television coverage on NTV and Metropol. Print in People Daily and The Standard. Digital coverage across Capital FM, Techweez, CEO Africa, Soko Directory, Biz Watch and 20+ platforms. 100% positive or neutral tonality across all coverage.

Manage the integrated communications and crisis strategy for the launch of Two Rivers Mall — East Africa's largest retail development at the time — ensuring positive stakeholder sentiment during a complex, high-visibility opening with presidential attendance.

Integrated public relations, crisis communications counsel, media relations (49 media personnel attended), digital communications and end-to-end event management for the presidential launch — including a media tour, stakeholder briefings and post-event coverage coordination.

Launch officiated by H.E. the President of Kenya. 14 million digital impressions. Hashtag #TwoRiversKE trended nationally at #3. Coverage across 6 TV stations, 21 radio stations (including all Royal Media stations), 6 newspapers and 11 blogs.

Build and sustain the Jameson brand narrative in the Kenyan market through a series of high-profile brand activations, experiential moments and media-generating events that drove consumer engagement across a competitive premium spirits category.

Strategic brand communications, concept creation and execution, international talent booking and management (2 Chainz, DJ Drama, Chris Brown's DJ BabyDrew), VIP experience design, Kenya Fashion Week partnerships and sustained media relations across print, broadcast and digital.

Sustained multi-year brand presence across Nairobi's premium entertainment market. Events covered across Pulse, Nairobian, Zuqka (Nation) and Buzzz newspapers. Television coverage on Mashariki Mix and Tribe Afrika. Significant digital engagement through influential bloggers and event platforms.

Establish LC Waikiki's brand presence across the Kenyan market through a series of high-impact market entry events — building consumer awareness, media coverage and brand excitement across Nairobi and Mombasa simultaneously.

End-to-end event management and show choreography for multiple store openings — The Hub Karen, Nyali City Mall Mombasa, and a runway show at the Turkish Embassy Jazz Concert — including talent casting, show design, entertainment programming and on-ground event operations.

Successful market entry across Nairobi and Mombasa with high-impact launch events delivering consumer traffic, media coverage and brand positioning as a premium yet accessible retail choice for Kenyan consumers. The Turkish Embassy partnership created a distinctive brand positioning moment.